Customize Your Smartphone's Hardware, Motorola Unveils Project Ara


One of the best things a customer can have from the market is the ability to customize an item that they are going to purchase or have purchased. Customization will not only satisfy customers' desires but also will help them save money and the environment in the long run. Now that option is almost coming to the smartphone market and just need a little more push to come into reality. Thanks to Google's Motorola for launching the "Project Ara" and partnering with Phonebloks.


Motorola is wanting to and "developing a free, open hardware platform for creating highly modular smartphones." according to the company's official blog. Also the now Google-owned company "wants to do for hardware what the Android platform has done for software: create a vibrant third-party developer ecosystem, lower the barriers to entry, increase the pace of innovation and substantially compress development timelines." the blog post added.


As what I understand, Motorola will develop or create the base of the phones which the company calls "endo" that will be able to hold interchangeable modules or the hardware pieces of the entire device such as camera, screen display, battery, processor, RAM and many more. The modules can be created and manufactured by third party players which may come in different configurations. These modules will serve as upgrades to the Project Ara phones or simply a replacement for a piece of its hardware that becomes broken. With that in mind, users won't be needing to throw away the entire phone to buy a new one or to upgrade handsets. So it is really like the hardware version of Google's mobile operating system Android where the apps are the modules that cater to specific needs of users and phones, this is going to be a very big convenience to many users once in the business.

To make these things a reality, the Project needs our little help. See the video below, also to give us a more detailed overview of the Project Ara. This video was uploaded on YouTube by Dave Hakkens of Phonebloks.

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DugomPinoy | A Philippine Blog: Customize Your Smartphone's Hardware, Motorola Unveils Project Ara
Customize Your Smartphone's Hardware, Motorola Unveils Project Ara
Motorola unveils its new initiative called "Project Ara". It aims to create modular smartphones and open hardware ecosystem version of Android's.
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