I can definitely say that Google Inc is very serious about its Android One Initiative especially in the Philippines. To make sure that the project will be a success the company partnered with the leading smartphone and tablet firms in the country such as MyPhone and Cherry Mobile and then with leading telcos like Smart and Sun Cellular to have early adopters free data every month for the first six months for downloading apps and over-the-air software update from Google. Not only that, Google even created and released an official Philippine ad video which can be viewed below. That's how serious they are.
I really like how the video and its initiative are presented.