I think this is the very first time that a Philippine telco will offer a free access to the most popular photo-sharing and photo-filtering social media app Instagram. As part of the company's latest "living the #SmartLife" campaign, Smart Communications Inc is now offering free Instagram access to all of its millions of prepaid and postpaid subscribers in the Philippines.
“More than just connecting, Instagram has allowed its users to give their friends and families a peek into people and the things they love the most—from the most vivid details of their daily lives, to the most exciting things that they are currently passionate about,” said Ariel P. Fermin, executive vice president and Consumer Business Group head at Smart.So what's the "if" is about? According to Smart, prepaid users who will subscriber to any popular prepaid promos that include All Text 20, Unli Call & Text 30, All in 99 and Mega 250, among many others will be able to enjoy the free Instagram access with 30MB worth of data per day. That will cover browsing and uploading photos and videos to the app. While for postpaid users, as long as they subscribe to any of Smart’s Surf Plus Plans, they will instantly be able to enjoy the Free Instagram offer as part of their freebie app bundle for 30 days. That means, upload, browse, comment and like (or heart) all they want, all day and all night.
This is another game-changing strategy from Smart and I am pretty sure this is just the beginning and we will see more customer-centered promos and treats not just from this company but also from the competitions.
“It’s more than just ‘sharing’, ‘liking’ or ‘commenting’—Instagram has given Filipinos the chance to preserve their precious memories in visual form, and Smart is proud to give them access to all of these anytime, everywhere through our innovative mobile services,” Fermin adds.
Another good thing about this free Instagram promo, unlike free Facebook, the instance of getting charged extra is nearly impossible to happen while accessing the Instagram app. This is because Instagram, up until today, does not allow posting of external links that will lead to another site and causing additional fee, and that's one of the beauties of this Facebook-owned social media app.
Furthermore, Smart didn't mention any registration process nor until when this promo will last so I am taking that as an immediate activation (of the free instagram) once the subscription to those mentioned plans above are registered and this will last for as long as Smart wants.
Source: Smart Inc