Coco Chanel once said that fashion is not something that exists in dresses alone. The sky, the streets, ideas and ways of life - even events - all constitute fashion. If that were to be believed in this age of wearable technology, then even the choice of gadgets and its accessories constitute fashion.
Gadgets are extensions of their owners. It is not unsual, then, to express one's personality by dressing them up as well. For inspiration, look no further than Power Mac Center's stint at the recently concluded 20th Philippine Fashion Week (PhFW).
The premium Apple partner unveiled on the runway its new collection of digital lifestyle staples like iPhone cases, bags, and Apple Watch bands. Power Mac Center, the Official Technology Partner of the Philippine Fashion Week, once again collaborated with some of the country's renowned fashion designers to showcase the inevitable union of fashion and technology in the digital age.
"It is an honor for Power Mac Center to be invited a second time to the country's most anticipated fashion event. The visual feast it provides is the perfect backdrop for us to introduce our own 'collection.' This year, we made sure to carefully select functional pieces that complement the contemporary urban lifestyle," said Joey Alvarez, Marketing Director of Power Mac Ceneter.
|Wireless personal activity trackers from Misfit debut at the 20th Philippine Fashion Week with Melchor Guinto's "Enigma" collection of sporty and elegantly edgy menswear and ladies wear peices.|
A series of shows within two days highlighted each of the featured brands and their partner designer's collection. On Day 1, Misfit debuted at the Philippine Fashion Week stage with sleek, wireless personal activity trackers that record even cycling and swimming progress. The all-metal accessories are tiny enough to wear anywhere and look elegant in Melchor Guinto's "Enigma" collection. His sporty and elegantly edgy designs complement Misfit's vibe, catering specifically to the young, active, and tech-savvy consumers.
|beyerdynamic headphones accentuate this sophisticated piece from the "Midnight Rose" collection of Filipino designer Randall Solomon|
Music enthusiasts looking for new audio products that match with everyday style must hear out beyerdynamic's promise of an excellent sound experience. Its earphones and headphones, carefully finished by hand, embody the German brand's passion for excellence and workmanship. On the runway, beyerdynamic was accompanied by Randall Solomon's "Midnight Rose" collection, aptly representing the balance between love and mystery.
|Sonix cases make a unique fashion statement with Jerome Salaya Ang's much appluaded creations "Into the Unknown."|
Another newcomer at the Philippine Fashion Week is Sonix, a global brand specializing in fashion accessories for style concious girls. Sonix cases go beyond functionality into being statement pieces in themselves, much like Jerome Salaya Ang's creations "Into The Unknown." The play on textures and colors, coupled with unique decorations here and there, give out a whimsical feel that's both modern and refreshingly youthful at the same time.
|Jeffrey Rogador's Holiday 2016 collection "Prints and Patterns" complement the minimalist design of laptop bags from Hong Kong-based brand thecoopidea|
Taking the spotlight on Day 2 was thecoopidea, a Hong Kong-based brand of laptop bags with designs that bridge the gap between functionality and style. The stylish bags offer shock protection for laptops, ideal for active typers who still like to keep a modest look. This brand's essence was effortlessly captured by Jeffrey Rogador's "Prints and Patterns" with urban wear that evokes vibrance and youthfulness.
|A model struts the runway holding Moshi's Codex laptop carrying case. Her outfit is part of fashion designer Sidney Perez Sio's athleisure look for the 20th Philippine Fashion Week.|
Staging a comeback in the fashion special were Moshi and Case-Mate. Moshi featured its wide array of carryalls and gadget carrying cases, paired seamlessly with Sidney Perez Sio's ensemble of his signiture athleisure pieces. Moshi bags and cases were made from innovative materials like premium water-resistant fabric and vegan leather. The bags have cushioned compartments to protect laptops and plenty of pockets for chargers, cables, and other ncessities - ideal for daily use or occasional business trips overseas.
|A FITTING FINALE. Intricately designed sparkly dresses characterize Cherry Samuya Veric's "Viva!" collection, much like Case-Mate's fashion-forward brands for Apple Watch|
Completing Power Mac Center's Philippine Fashion Week lineup was Case-Mate's exclusive collection of beautifully crafted brands for Apple Watch. The collection incorporates handcrafted leathers and decorative crystals into the smartwatch mix, truly embodying the fashion-meets-tech concept. Each piece exudes Case-Mate's signature style and sophistication, much like the clean and flowing lines of dresses in Cherry Samuya Veric's "Viva!" collection.
The 20th Philippine Fashion Week was held on May 29-29 at the Discovery Primea in Makati City. Also gracing the event were Power Mac Center's brand ambassadors Diego Loyzaga (Misfit), Jess Connelly (beyerdynamic), Sofia Andres (Sonix), Alex Diaz (thecoopidea), Robi Domingo (Moshi), and Chienna Filomeno (Case-Mate).
Power Mac Center is celebrating its 22nd anniversary through a series of lifestyle events anchored on at the arts, music, and fashion. More information about products and services may be obtained from the website www.powermaccenter.com or in the Facebook, Twitter, Instagram Snapchat, and YouTube channels.