It's no dispute that Yamaha Motor company has been very successful in the Philippine market ever since they landed in the country in October 2007. The very first Yamaha 3s Shop was officially opened in May 2008. Then in March of the following year, its first factory was opened in the country that has served hundreds of thousands of riders across the archipelago. Since then, milestones upon milestones have been achieved by the Japanese company.
And before the year 2016 is over, Yamaha Motor Philippines has just achieved one more victory in the industry. On December 1, 2016, the company officially produced its one millionth unit. The said model was the Yamaha Mio i 125 in the head office factory facility.
Through the years, Yamaha focused on nothing but providing excellent service with the foundation of creating an exceptional experience through igniting the passion for riding. The road to one million products was built from dedication to the Filipino community, according to Yamaha Motor Philippines.
By marking this event it was themed as an all Filipino Celebration with guests arriving in their Modern Filipiniana. The invited guests were the company's dealers, business partners, and media affiliates. During the program, Yamaha's own executives assembled the 1 millionth unit themselves by putting together every essential piece that resulted into a vessel of passion.
Yamaha Motor Philippines President Mr. Toru Osugi and the Executive Officer of the 1st Business Unit, Motorcycle Business Operations for Yamaha Motor Company, Japan - Mr. Yoshihiro Hidaka addressed the audience as they conveyed their gratitude for their contributions to the company to reach this feat. After the pleasantries everyone went outside to assemble a gigantic human logo of Yamaha on the open field.