Asus Teams Up with Country's Design and Style Icons for #ZenLooks

Asus Philippines has teamed up with the creme de la creme of the country's creative elite to encourage more Filipinos to showcase the diverse beauty of local culture, as well as their unique eye for design, for the #ZenLooks competition.


Internationally acclaimed and multi awarded industrial designer Kenneth Cobonpue and style authorities David Guison and Arisse de Santos are on board to help amplify the call for their fellow Filipinos to join in by creating their own designs for this competition, which invites individuals to submit an original case design for the ZenFone 2 inspired by the Philippines' national color.


Nature's most captivating hues inspire Cobonpue

Fresh from accolades received for the outstanding venue design he conceptualized for the recently-conducted and highly publicized APEC 2015, Cobonpue focuses his attention on the shades and shapes of nature as his design inspiration for #ZenLooks.

On partnering with Asus Philippines for the competition, he says, "I feel humbled to be a part of a global movement that allows Filipinos to express their creative identities through a personal must-have that accompanies them in their day-to-day. Our mobile phones, and what we do with them, say a lot about who we are and what we love."

Admitting his personal affinity for the ZenFone 2, he declares, "It's the perfect phone for this campaign. As a designer, the ZenFone 2 allows me to express my personal aesthetic. It's very important that a device latches on to its owner's views. And as for its performance, I like that it does not compromise speed and promises such a rich photography experience for anyone who appreciates style."

He concludes, "#ZenLooks is consistent with my personal advocacy of creating original and unique designs while promoting local culture. It's a collaborative effort between the Asus team and aspiring artists to produce an art piece inspired by the Philippines' iconic elements."


Guison pays tribute to one of Ilocos Norte's most scenic spots

As his way of reminding himself that the Philippines has so much to offer in terms of beauty and travel experiences, Guison zoomed in on the Kapurpurawan rock formation in Ilocos Norte, admittedly also one of his favorite scenes, for his case design. A travel enthusiast himself, he reveals, "I always feel the need to document everything so this image is a note to myself that there are 7,107 islands in the Philippines to explore."

Having previously worked with Asus as an intern, Guison shares, "I am very honored to be working with Asus again as I have a deep appreciation for the brand. The ZenLooks campaign has inspired me so much as well since I love traveling and capturing everything -  which also makes the ZenFone 2, with its superb camera, a great phone match for the campaign." And with his many blog followers, this stylephile is likewise excited to encourage others to express their own brand of creativity through the competition. "My readers are very talented and they have a keen eye for style, so I'm sure they will rock this design contest by Asus. Plus, it's not every day you get to collaborate with such an established brand."


It's a play of watercolors for de Santos

The lifestyle blogger harnessed her love for watercolor in her ZenFone 2 case design. Commenting on the strong platform the competition provides for creative self-expression, de Santos says, "#ZenLooks is a great springboard for Filipinos to showcase their skills and creativity, not to mention pay tribute to the beauty of our country for the whole world to see. It also doesn't hurt that they're encouraged to do this with the ZenFone 2, which is classy and sleek and can match any personality or mood."

She encourages her readers to add their personal touch to their case design. "Envision what you want for the final look, and embrace the opportunity to use your creativity to show everyone why the Philippines is worth expressing."

Road to #ZenLooks: Incredible Catwalk Featuring Kim Jones

Following a global introduction that launched an exciting design partnership with Italian vlogger and YouTube personality Marzia Bisognin (better known as her handle "CutiePieMarzia"), #ZenLooks likewise took off with a regional prelude highlighting a collaboration with Filipina-British fashion icon Kim Jones, which saw the popular blogger and style connoisseur going on a whirlwind 7-photo sartorial journey across seven countries in Southeast Asia in seven days with Asus to unravel th region's ultimate fashion story using ZenFone 2. (read more and see videos about the Incredible Catwalk here)

Cobonpue, Guison and de Santos all laud Asus' choice of Jones as the campaign's regional ambassador. "Kim Jones as a style icon seamlessly display what it means to travel in style. She reflects the caliber and passion of this beautiful campaign." Guison agrees: "Kim has consistently produced quality content for her brand and she outdid herself yet again with this campaign. I enjoyed following her adventures with Asus team. It was exhilarating!" de Santos adds, "Her classy and sophisticated style sense makes her the perfect fit for the Incredible Catwalk."


Over 4,000 design submissions from the Philippines so far!

With influential and talented Filipinos the likes of Cobonpue, Guison and de Santos now joining the campaign, Asus Philippines Marketing Manager Jamie Zaldivar is confident that the competition will see an increasing representation of Filipino creative minds.

"To date, we have already received over 4,000 amazing case design submissions from the Philippines," she says, "We have always experienced great support from Filipino every time we launch global and regional campaigns, and this is certainly no different. It's a great testament of how we as a people are passionate about being part of a creative movement."

With just two weeks to go before the competition comes to a close, Zaldivar calls on Filipinos to get creative and join in. "Not only will you get to express yourself and your love for your country - you'll also get to share it with the world. Plus, awesome prizes from Asus Philippines are up at stake." These include a ZenFone 2 Deluxe (worth Php17,995) and the limited edition case designed by CutiePieMarzia for weekly winners; and, if chosen as the Grand Winner, the chance to collaborate with the Asus design team to have  his or her winning case design manufactured.

Zaldivar concludes, "We hope that Kenneth, David and Arisse's designs will inspire other Filipinos to keep the entries coming. We are so excited to have these three onboard as together, they represent and advocate the best of Filipino design, style and culture, culled from their individual perspectives and experiences."

Deadline for submission for the #ZenLooks design challenge is on December 6. To join and create your entry, visit the #ZenLooks Facebook application at

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