ASUS Opens First Concept Store in D'Mall Boracay

Would you believe that the electronics giant ASUS has already been here in the Philippines for 10 years now? The company as you may have already know has been one of the titans in the smartphone, notebook, and in gaming hardware scenes not just in the Philippines but also around the globe. ASUS has been so successful in its business in the country that you can easily find ASUS stores or ASUS products authorized retailers in almost every shopping mall around, we can even purchase their gadgets and machines from online stores like Lazada. Also, ASUS Philippines has established their own concept stores and kiosks is few select locations in the country (with more to come), and being part of this 10th year celebration the Taiwan-based company has just opened its first concept store in D'Mall Borocay.

This new store will allow them to bring their innovative products closer to the locals of Western Visayas and to tourists from all across the world alike. The store launch was made possible through partnership with the renowned dealer, PlayTelecom - a well trusted partner of ASUS Philippines in ensuring that all businesses growth set is properly achieved and sustained.

George Su, ASUS Philippines Systems Group Counrty Manager, said "ASUS Philippines is driven by its vision to bring technology closer to people to meet their evolving demands - and opening the first ASUS concept store in Boracay is a testament of our commitment to this promise. Our fans can expect more ZenFone and ASUS concept stores will open in the next few months, and this will come with exciting activities so everyone can continue to celebrate these milestones with us."

The launch was coincidentally done during the LaBoracay weekend on the island, and in connection to the newly opened ASUS concept store, the company also held their 4th ZenFone Caravan there. This made ASUS the only tech brand present during the LaBoracay weekend festivity.  ZenFone Caravan is a year-long activity of ASUS Philippines held in different parts of the country where activities are community-specific giving the participants a chance to interact with the brand and its latest products especially from the Zenfone series of smartphones.

ASUS Philippines also collaborated with The Red Whistle, an organization whose main thrust is to raise awareness on the rising cases of HIV cases in the country, and the need to know one's status through testing. Hand in hand with the organization's advocates, ambassadors, and celebrity partners, ASUS Philippines joined the group's #SaveSexy campaign in Boracay, ultimately showing that one can still have fun in the island while supporting a noble cause.

"Being part of this advocacy was an amazing experience for everyone in the island, but the partnership between ASUS Philippines and The Red Whistle does not just stop in Boracay. We truly believe that supporting these kinds of activity will definitely empower our fans as well," shares Mike Santos, Product Marketer for Smartphones.

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