JBL Officially Opens First Concept Store in Davao City


After tons of teasers and promotional announcements on social media, the very first JBL concept store has finally and officially been opened in Davao City today! The said store is located at the second floor of SM Lanang Premier near the cinema section.

This particular store at SM Lanang is the second in the island of Mindanao, and the 12th in the entire Philippines. This new store opening will definitely give Davaoenos direct access to a vast number of authentic JBL-made speakers and audio accessories, both current and future offerings, all in one location.

In case you still don't know, JBL is one of the world's largest makers and providers of Bluetooth portable speakers, home speakers, car audio, and home theater system, all thanks to the continuous support from music enthusiasts, movie fanatics, and audiophiles around the globe.





The opening ceremony is pretty usual. Everything was started with a quick blessing ceremony facilitated by a local priest. Then followed by a product demonstration presented by the store staff. There are three main latest products that have been demoed during the event, the JBL Pulse 3, JBL Boombox, and the JBL Focus 500. All amazing pieces of audio technology.

The JBL Pulse 3 is my favorite product among the three items shown at the event. Mainly because it features a 360-degree LED light that can be customized based on your mood through a JBL mobile app, the light pattern and movement can also be synced with the music you are currently playing. Another thing is it has a 360-degree sound distribution function, meaning you won't be worrying the speaker's orientation to you to fully enjoy the music and the lightshow experience. That's on top of the IPX7 certification for waterproofing, the noise and echo-cancelling speakerphone for crystal clear calls, and many other cool things.

JBL Boombox

For a heavy duty sound tripping and other out door activities, the JBL Boombox is definitely the best audio buddy to carry. It is packed with JBL Epic sound, IPX7 waterproof, with up to 24 hours of playtime, can be wirelessly connected with up to two smartphones at a time. Plus it can also act as a powerbank to other battery-operated devices around like smartphones.

The new JBL Focus line sport headphones aims to motivate you and keep you on top of your game; with TwistLock technology that provides a secure fit that is guaranteed never to fall out even during the most rigorous physical activities. FlexSoft feature, on the other hand, is for long lasting comfort, it is waterproof, and is ergonomically designed to allow ambient noise so you are aware of your surroundings during use (Ambient Aware). The JBL Focus series comes in JBL Focus 100, JBL Focus 300, JBL Focus 500, and JBL Focus 700.


The JBL Store in SM Lanang Premier also has a mini home theater demo room that interested customers can try with a help from one of the store representatives. This in-store Home Theater features the Revel brand. It is a high-end stereo and surround audio speakers that expand the art of luxury home sound reproduction. Revel produces innovation and no-compromise speakers such as floorstanding loudspeakers, in-ceiling speakers, in-wall subwoofer system, extreme climate loudspeakers, and many more.

For more and future updates from this JBL Concept Store, you may follow them on their Facebook page here.

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