Vivo Announces "Super HDR" Equipped with A.I. To Level up Smartphone Photography

Vivo is one of those electronics companies that keeps on innovating to provide the best possible smartphone experience to its customers. They are also one of the busiest smartphone makers in the world right now, especially this year. First, they showcased the in-display fingerprint scanning technology at the recently-concluded CES 2018 in the US. Then at this year's Mobile World Congress (MWC) in Barcelona, tech enthusiasts had an early experience with the Apex concept smartphone, the most real bezel-less smartphone with half the screen display houses the fingerprint sensor.

Today, another promising new technology is unleashed by Vivo at an event in China. A new camera feature powered by an Artificial Intelligence algorithms - it is called the Super HDR.

Super HDR follows the same principles as regular HDR but merges more frames (12 frames per shot) to resolve the problems presented by contrasting strong dark and light tones in a photo.Through the help of AI integration in this part, photos will have better colors, better tones, and more details.

Vivo highlighted five advantages of this new Super HDR.

1. Highly adaptable: 

With a wider dynamic range of 14EV (Exposure Value), Super HDR can ensure perfect shots in a broader range of lighting scenarios, even in adverse ones. This results in image that shows the details of the rock, grass, mountains, and clouds despite the back lit, high contrast scenario.

2. Accurate and smart exposure selection: 

At up to 12 frames, Super HDR has more lighting options for its smart frame selecting strategies to correctly expose all parts of the photo. This retains the natural contrast that is key to accent the features of this photo.

3. Intelligent identification: 

AI-powered scene detection means that each part of the photo can be identified and isolated for processing to ensure even complex photos are perfected. The AI can perfectly identify and expose the unique shapes of these rocks, moss, waves and clouds in this shot.

4. Natural looking results:

Super HDR produces more natural tones by reorganizing and optimizing the highlights and shadow portions of the scene when merging the frames and ensures the photo naturally matches the original scene as seen by human eye. This shows the couple clearly and naturally despite the sun and umbrella creating such complex lighting.

5. Perfectly lit portraits:

Super HDR prioritizes the best lighting for the person in the photo and adjusts the background exposure to produce an optimal and natural portrait. Optimizing the lighting for the girl and creating complimentary lighting of the sky and flowers help accentuate her in the photo for a perfectly lit portrait.

"Vivo continues to push the boundaries and provide the ultimate camera experience for consumers. This goes beyond just adding powerful functions, but to developing innovations that our users can immediately enjoy. Today's showcase of Super HDR is an example of our continued commitment to mobile photography, to enable our consumers to shoot professional quality photos at the touch of a button. Using intelligent AI, Super HDR can capture more details under any conditions, without additional demands on the user." said Alex Feng, Senior Vice President at Vivo.

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