Mi 11 lands and priced in PH with studio-grade camera features and pro performance

Global technology leader Xiaomi has announced the availability of Mi 11 in the Philippines during a local online livestream a few days ago. The latest flagship in its popular Mi smartphone lineup is truly a premium device, debuting with some groundbreaking improvements over its predecessor, including a Qualcomm Snapdragon 888 chipset, 108MP triple rear camera, cinematic audio, and 50W wireless charging. From March 13, Mi 11 will be available for purchase at an amazing price of Php36,990 for the 8GB RAM + 256GB storage variant. At the same time, Xiaomi launched two new ecosystem products in the Philippines: Mi Vacuum Cleaner G10 and Mi Electric Scooter Pro 2 Mercedes - AMG Petronas F1 Team Edition.

"The Mi 11 is our interpretation of a perfect premium flagship smartphone. It continues the Mi series legacy of packing revolutionary features in a device with exceptional design and quality. We are excited that Mi 11 has set an important milestone for mobile photography and videography, to bring users a true "Movie Magic" experience. The Mi 11 is definitely one of the key highlight releases within Xiaomi's product universe this year, and we continue to challenge ourselves to deliver even more innovative products in the near future," says Mr. K. M. Long, Regional Head of Southeast Asia, Xiaomi.

With remarkable new features for photography and videography, Mi 11 boasts the world's highest resolution 108MP wide-angle camera sensor for its primary shooter, a 13MP ultra-wide camera and a 5MP telemacro. On the front, a 20MP punch-hole front camera minimizes bezels on the home screen while still ensuring users look their best when snapping a selfie or video chatting with friends. Mi 11 also comes with improved night mode capabilities and offers photo night mode on three of its cameras; primary, ultra-wide, and front. Mi 11's cutting edge video night mode technology completely redefines industry standards with its RAW-level noise reduction for brighter night shooting.

The Mi 11 features six one-click AI cinema features that make artsy shooting a breeze, from Parallel World to Freeze Frame Video and Magic Zoom mode for real film buffs. On top of that, Mi 11 now offers studio-level shooting control with its HDR10+ recording and new Pro Time-lapse mode, capable of adjusting shutter speed, ISO, aperture and EV to handle even the most challenging lighting situations. Studio-level control also extends to editing with advanced AI features, including AI Erase 2.0 which allows users to remove unwanted objects or lines from images with one simple click.

Additionally, Mi 11 sports a premium 120Hz 6.81" AMOLED DotDisplay, offering one of the best screens on the market that has received an A+ rating as well as a best display award from DisplayMate. Xiaomi's most advanced display shines with its WQHD+ ultra-high resolution, and 10-bit color technology allows for clearer and smoother color transitions. Mi 11 comes with Corning Gorilla Glass Victus which safeguards against costly damage from falls, and drops, and embraces an advanced dual anti-glare frosted finish that catches light, not fingerprints.

Simplicity meets convenience with its Super Resolution technology, which upgrades low resolution videos to WQHD+ quality without the worry of increased data consumption. Furthermore, Mi 11 delivers supreme cinematic audio, touting Harmon Kardon professionally tuned dual speakers. 

Mi 11 was the first phone to feature the Qualcomm Snapdragon 888, redefining flagship performance with the world's most advanced mobile platform. The Qualcomm Snapdragon 888 completely redefines premium processing standards with its Adreno 660 GPU, 6th generation Qualcomm AI engine and X60 modem - blending AI technology with lighting fast 5G connectivity.

Featuring cutting-edge 5nm process technology, Mi 11 is faster, more powerful and more efficient than its predecessor. The device not only supports 2K/120fps/HDR gaming, but also sports an octa-core design, and ultra-large core ARM Cortex-X1 which ramps up performance dramatically. All that while its 3200MHz LPDDR5 ensures incredible data transfer speed that has increased from 5500Mbps to 6400Mbps.

Equipped with the latest LiquidCool heat dissipation system, the device effortlessly deals with extreme gaming and other high-capacity operations while staying cool. At the same time, its 4600mAh battery, the staggering triple combination of 55W wired, 50W wireless and 10W reverse charging and the compact but powerful 55W GaN charger included in the box, ensure that Mi 11 stays powered up for any adventure life throws your way.

The Mi 11 comes in 8GB+256GB variant with enhanced LPDDR5 3200MHz RAM + UFS 3.1 storage. It will retail for Php36,990 starting from Match 13, and will be available at Xiaomi official stores on Lazada and Shopee, and offline at Authorized Mi Stores and other official retailers in the Philippines. Mi 11 will come in two color options: Midnight Gray and Horizon Blue.

Mi 11 specs:

• 6.81-inch WQHD+ AMOLED DotDisplay
• 3200 x 1440 resolution
• Up to 120Hz refresh rate
• Corning Gorilla Glass Victus
• Snapdragon 888 processor
• Adreno 660 GPU
• 8GB LDDR5 RAM
• 256GB internal storage (UFS 3.1)
• 108MP + 13MP + 5MP triple rear camera with ultra-wide and telemacro sensors
• 20MP in-display front camera
• 5G, Dual SIM
• USB Type-C
• Bluetooth 5.2
• In-screen fingerprint sensor
• Dual speaker with Sound by Harman Kardon
• 55W wired charging
• 50W wireless charging
• 55W GaN charger included
• 4600mAH battery
• Php36,990

Pre-order of the device starts on March 5 with the Open Sale starting on March 13. Customers who pre-order the Mi 11 on participating stores from March 5 will stand a chance of receiving a free Mi Desktop Monitor worth Php5,990 while those who order on Mi Stores during Open Sale will get a Mi Smart Speaker worth Php1,990. Mi 11 owners can avail of After Sales Premium Service worth Php15,000 covering two years extended warranty and a 1-time free screen replacement within 1 year for their Mi 11 unit.