Lista PH Records Php75 Million Worth of Debts Paid in Four Months

Lista PH app

 Tech startup Lista PH aims to help ll businesses, freelancers, and individuals all over the country to gain free access to digital tools to manage their business and collect over Php75 million in receivables ia smartphone.  

Through its financial inclusion app, Lista PH provides Filipinos a free and secure way of managing finances such as tracking debts, recording transactions, and even issuing invoices. 

"Helping Philippines MSMEs was an advocacy close to my heart. Growing up, I saw the challenges my family endured in running a sari-sari store," shared Lista PH co-founder Aaron Villegas. "I spend a year just talking to various MSMEs in the Philippines and trying different ideas to help them grow. And that's when I realized that the first thing to do to really help them grow is through digitization and replacing pen and paper with easy-to-use tech." he added. 

As the pandemic struck early last year, digitization of business processes proved to be pivotal in ensuring the continuity of business operation. Micro, small, and medium enterprises or MSMEs were among the most affected during the prolonged quarantines - 74% of these businesses halted operations due to the lockdowns according to the Department of Trade and Industry. MSMEs are vital to the Philippine economy as they comprise about 99.51% of business establishment in the country and employ around 63% of the country's workforce, according to the data from the Philippine Statistics Authority (PSA).

Lista PH also conducted a survey among 300 microentrepreneurs on the topic of how they do their bookkeeping. Results showed that 26% are not able to track all their income and expenses. 64% also said that they use traditional and most often manual methods o monitor income, expenses, and customer debts such as writing on notebooks, while only 3% use digital tools such as Microsoft Excel. 

Using digital tools can help fill this gap and allow them to record transactions and track their growth more easily. Lista PH aims to help MSMEs, including freelancers, logistics operators and riders, and other small businesses, digitize their business and provide a free and secure way of easily managing their finances.

 "MSMEs are the backbone of the Philippine economy and it's time we stop leaving them behind," said Lista PH co-founder Khriz Lim. "Through this app, we want to revolutionize the way MSMEs operate and provide them with a reliable partner for digital businesses in the country."

Since its launch in September, Lista has helped collect over Php75 million in receivables of MSMEs or an average of Php3,800 paid per user all over the Philippines. 

Supporting of advocacy of financial inclusion for MSMEs s Lista PH's investors is Brian Cu, former Grab Philippines president and co-founder, who shared his insights, "Financial awareness and inclusion remain to be a big problem here in the Philippines and the reason for that is a lot of our MSMEs don't have the right tools even though they do understand that money needs to come in, money needs to go out in their business, they are unable to track it."

Cu continued, "Lista is about helping the common man, about helping that core customer and getting them into the digital age and uplifting their lives by giving them a tool that will help them understand their finances more and hopefully be able to build their businesses in a larger way because of the tool." 

Joining Cu in Lista PH's impressive roster of renowned local and regional investors are Monde NissinFamily Ventures, Willy Arifin, Jupiter Bank Bank Chief Executive Officer Jitendra Gupta, Pinelabs Chief Executive Officer Amrish Rau, CRED founder Kunal Shah Google Asia Pacific Senior Execs Aurelien Pichon, and Alap Bharadwaj and other prominent angel investors. 

They are also backed by Saison Capital bank in Japan as well as East Ventures nd 1982 Ventures, which are venture capital firms that fund promising early fintech startups in Southeast Asia. 

"Lista is empowering millions of MSMEs businesses in the Philippines move from pen and paper to digital," said Herston Power, Managing Partner and Co-founder at 1982 Ventures. He continued, "The book-keeping app space in the Philippines is wide open and Aaron and Khriz are the right founders to capture the opportunity. Lista's product and strong traction have put them in pole position to win the market."

To know more about List, you can visit their website at You can also follow them on Facebook at 

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