Shopee Introduces Dingdong and Zia Dantes as New Brand Ambassadors for this Year's 12.12 Big Christmas Sale

Shopee 12.12 Big Christmas Sale

Shopee Philippines closes the year with its annual 12.12 Big Christmas Sale, the most joyful year-end celebration in the region. 12.12 is set to bring a smile to users as they shop from the widest variety of products to rewards themselves and their loved ones during the happiest time of the year. Through the 12.12 Big Christmas Sale, shoppers can also spread the holiday cheer to their favorite local businesses, with two times more items sold by local business this year. 

Users can look forward to a delightful celebration throughout the festive season. In the past year, Shopee has brought fun to users with exciting giveaways and exclusive content, recording over 13 billion engagement and views across its social media platforms. This 12.12, users can expect even more entertainment and engagement with the brand new commercial featuring international superstar Jackie Chan and performances by popular K-Pop group Tomorrow X Together. To get into the Pinoy family spirit of the holidays, Shopee also welcomes first-ever father-and-daughter celebrity brand ambassadors, Dingdong and Zia Dantes.

Martin Yu, Director at Shopee Philippines, said, "Every 12.12, Shopee comes together with our users to celebrate the milestones and achievements over the past year. This year, we would like to show our appreciation to all our users for letting us be part of their daily lives. Many more users are now using digital services, and local business are increasingly bracing the shift online. We are glad to have been able to adapt to their evolving needs this past year and we will continue to help more people benefit from the digital economy as we head into a new year. We look forward to celebrating the year-end with all our users as we bring smiles to one another this holiday season. 

1. Celebrating the happiest time of the year with the best deals 

As shoppers hunt for the best gifts, Shopee is thrilled to bring users the most exciting deals this 12.12. These include: 

  • The best promotions: Shoppers can enjoy the best deals for all their gifting needs with deals such as free shipping with no minimum spend, Php1 Deals, and 10% off daily.

  • Big discounts: They can also get discounts up to 90% off on biggest Shopee Mall brands.

    Shopee 12.12 Big Christmas Sale

2. Celebrating the holidays with entertainment for the whole family

Users can also expect non-stop entertainment from today until big finale on December 12. Highlights include:
  • Fun-filled 12.12 TV special: Filipinos can tune in to GMA 7 and Shopee Live this December 12 at 10:30PM, to catch Tomorrow X Together, Korea's hottest rising boy group, grace the stage with a very special performance. Celebrities such as Michael V, Ysabel Ortega, Kate Valdez, Rayver Cruz, Julie Ann Jose, and Andrea Torres will also join host Willie Revillame for a fun and star-studded evening. 

  • Entertaining content from Shopee's newest brand ambassadors: Fans can catch Dingdong and Zia's festive new TV commercial, which features the beloved Pinoy Christmas tradition 'bunutan ng pera', on local TV networks and on Shopee's official Facebook page and YouTube accounts. Users can also checkout Shopee's YouTube and Tiktok accounts for heartwarming videos featuring Dingdong and Zia, wherein they recreate social media challenges, go shopping on Shopee, and more. 
3. Celebrating local businesses and culture

Local businesses represent a significant part of local culture and as the need for digitization increases, Shopee is committed to supporting these sellers and helping them thrive:
  • Shopee celebrates local: Shopee launches ' Shopee Celebrates Local', a special contest to share and promote beloved local sellers. Users can read their stories on the #TaktakPinoy page and on Shopee's social media channels, and vote for their favorites until December 5. Winning sellers stand wo win prizes they can use for their businesses, while users stand to win Shopee vouchers. Through the Tatak Pinoy page, users can also enjoy exclusive deals when supporting these sellers. 
4. Celebrating wider communities

Through 12.12, Shopee will continue to uplift local communities through its platform. In the spirit of Christmas, Shopee launches the Frontliner Holiday Package to show gratitude for local heroes. Starting December 10, frontliners can avail of this package, which includes vouchers they can use for their holiday celebrations. 

For more information about Shopee 12.12 Big Christmas Sale, visit

If you haven't yet, you can download the Shopee mobile app to your smartphone from Google Play or App Store for free. 

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