LG to Launch Z3, G3, and C3 OLED evo Series of TVs this 2023


New year, new TV! 2023 is finally here and maybe this is the perfect time for you and the family to bring the viewing experience in your home to the next level. With that in mind, latest LG's TV lineup for this year is ready to impress and be your next smart TV. 

Kicking the year off is LG announcing its new 2023 TV lineups which is headlined by its most advanced range of OLED TVs yet. With the new technology and innovation, the company's latest OLED TVs are ready to elevate your viewing experience, thanks to premium self-lit picture quality, powerful image processing tech and to the enhanced webOS platform. 

As we know, LG is renowned for its exceptional picture quality, producing vibrant, accurate colors with deep blacks and an infinite contrast ratio for images that are remarkably lifelike. 10 years after the brand first introduced to the world the very first large screen OLED TV, the company still continues to lead this industry. These OLED TVs with cutting-edge techs LG has released have been recognized at the CES Innovation Award for 11 years in a row. And its products are ever keep on evolving and enhancing. 

This year, LG is launching the Z3, G3, and C3 OLED evo series of TVs. These new and upgraded TVs are promising to provide users with higher brightness and color accuracy as well as amazing clarity and detail thanks LG's evo technology and the new a9 AI Processor Gen6, 

Powering these OLED TVs is the latest Alpha series processor which utilizes LG's most sophisticated AI-assisted Deep Learning tech which ensures outstanding picture and sound quality. The AI Picture Pro feature is now offering a much improved upscaling for better quality, and enhanced dynamic tone mapping, which helps reveal the depth and detail in every frame. 


This AI Picture Pro is also capable of integrating a picture processing technology where it can detect and refine important objects in the frame like faces of people giving them a more lifelike HDR quality. And of course viewing experience is not all about the picture quality, it's all about audio as well and with that LG has this AI Sound Pro which is powered by the a9 AI Processor Gen6. This will definitely provide a next-level on-screen immersion by delivering virtual 9.1.2 surround sound from the TVs built-in speaker system. 

Brightness Boost Max is another upgrade LG added to this year's OLED evo series. This incorporates brand-new light control architecture and light-boosting algorithms to increase brightness by up to 70 percent. 

LG's 2023 G3 OLED evo models also sports an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design. Leaving no visible gap when wall-mounted, this year's models bring style and effortless elegance to the living room. 


It is also important to note that this year's OLED TVs from LG are all designed to be kinder to the environment, from production all the way through to disposal creating sustainable cycles. LG made this possible by having these TVs with no backlighting unit, meaning each TV requires fewer materials to produce than a conventional OLED TV. In addition, LG also implemented many components made from recycled plastics, and are even shipped in eco-packaging made from recyclable materials and featuring single-color printing. 

These 2023 OLED TVs are eyes friendly as they are certified low blue light by TUV Rheinland, and flicker-free by UL Solutions. 

The software department of these OLED TVs have received enhancements too. They feature the latest version of webOS. All models have All New Home, a redesigned UI that offers a wealth of personalization options and more convenience than ever. The new Quick Cards function, for example, offers users easy access to the content and services they use the most where all are group into logical categories like Home Office, Gaming, Music, and Sports. Another enhancement to the webOS is it now offers users personalized recommendations based on their preferences, viewing history and habits. 

Furthering the personalized user experience on LG OLED TV is AI Concierge, which provides each user with a curated list of content choices based on their past usage and search inquiries, and provides a selection of trending content for them to browse. 

LG OLED TVs also continue to support the image and audio enhancing capabilities of Dolby Vision and Dolby Atmos. What's more, this year's LG smartTVs offer seamless integration with the latest LG soundbars, delivering outstanding multi-channel surround sound with IMAX enhanced quality powered by DTS:X. LG TV and soundbar also combine to offer the WOW Orchestra feature, which takes advantage of both products' audio channels to produce stronger, more immersive sound. 

As for gaming needs, LG's self-lit OLED TVs boast a 0.1 millisecond response time, low input lag, up to HDMI 2.1a compliant ports. These are also equipped with Game Optimizer, allowing users to quickly select and switch between gaming-specific feature, such as game-genre display presents. Settings for G-SYNC Compatible, FreeSync Premium and variable refresh rate (VRR) are easily accessible from the Game Optimizer as well. 

LG's 2023 OLED TVs will be on show during CES 2023 happening from January 5-8 at the company's booth (#15501, Central Hall, Las Vegas Convention Center). You can follow al LG announcements at CES by following #LGCES2023 hashtag on social media. 

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